Services
Five engagements, one goal: revenue that repeats.
Each is scoped with a start, an end, and deliverables you keep. Take one or run them in sequence.
Go-to-market strategy
For teams with a product and early traction who need a clear answer to "who do we sell to, how, and for how much." We define the ideal customer, sharpen positioning, set pricing, and pick the channels that fit your stage.
- Ideal customer profile and segment prioritisation
- Positioning and messaging that a rep can repeat
- Pricing and packaging tied to how customers buy
- Channel plan with the first 90 days mapped
Sales engine build
The move from founder-led selling to a motion someone else can run. We build the playbook on live deals, set up the pipeline and stages, design comp, and put the tooling in place so the whole thing is measurable.
- Sales playbook: discovery, demo, objection handling, close
- Pipeline stages, forecasting, and CRM setup
- Compensation and quota design for the first reps
- Ramp plan so new hires reach quota faster
Commercial due diligence
For funds and acquirers who want an operator's read, not a spreadsheet. We look at revenue quality, pipeline health, retention, and whether the go-to-market can carry the thesis — and we tell you plainly what we'd fix in the first 100 days.
- Revenue quality and concentration review
- Pipeline, win rates, and sales-motion durability
- Retention, expansion, and churn signals
- A first-100-days plan if the deal goes ahead
New market entry
Opening a new region or segment is expensive to get wrong. We test demand, adapt the motion to the local buyer, line up the first channels, and set the milestones that tell you to double down or pull back.
- Demand and competitive read on the target market
- Motion and pricing adapted to the local buyer
- First channels, partners, and hires identified
- Go / no-go milestones so you don't over-commit
Delivery & sales operations
Closing the deal is half the job. We build the back end of the engine — onboarding, delivery, renewals, and the operations that keep customers paying and the data clean enough to run on.
- Customer onboarding and delivery playbooks
- Renewal and expansion motion
- Sales and revenue operations, reporting, and hygiene
- Handover to an in-house ops owner
Engagement models
Three ways to work with us
Diagnostic
Two weeks. A fast, honest read on where revenue is stuck and what to do about it. Often the first step into a larger build.
Build
8–12 weeks. An operator embedded with your team to build one motion end to end and prove it on live deals.
Fractional CRO
Ongoing. Part-time revenue leadership for teams that need the seat filled but aren't ready for the full-time hire.
Not sure which one you need?
Start with the diagnostic. In two weeks you'll know where the leak is and what it costs.